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28 May 2026
Webinar
Practical Webinar: “Discounts Apply, But Income Is Gone? 4 Rules on How to Manage Promotions in Your Clinic or Salon”
Begin:
19:00 Europe/London
Duration:
2 hours
Language:
RU

Practical Webinar: “Discounts Apply, But Income Is Gone? 4 Rules on How to Manage Promotions in Your Clinic or Salon”

Free
Registration closes one day before the event begins!
Speaker
Olga Gordun

Head of Sales at Plasma Health

  • Systematic Sales Practitioner: Built a sales department that processes hundreds of Direct inquiries monthly with zero loss in quality.

  • Script Architect: Author of the “Pressure-Free Sales” system, helping Plasma Health aestheticians increase their average home-care ticket by 40%+.

  • Automation Expert: Knows how to make technology work for the beauty business, freeing up to 10 hours of an aesthetician’s personal time per week.

Over 300 consultations for beauty business optimization.
10 years of experience in aesthetic medicine sales.
Event Program

Are you a professional in your field, but do you feel like a "charity fund" for your clients? While you work without lunch breaks and your schedule is fully booked a week in advance, your bank account somehow doesn't grow as fast as the fatigue in your back. Stop working for the sake of the process! On May 28, we will show you how to stop "renting a treatment room to yourself" for pennies and turn your expertise into real profit.

What you will get at the webinar:

We provide not textbook theory, but the hard mathematics of a profitable treatment room:

  • 4 golden rules of promotions: An algorithm for creating offers that generate money, not just fill your schedule with “empty” hours.

  • A price list X-ray: We will visually calculate how much you actually earn after deducting rent, taxes, electricity, and your personal time.

  • Psychology of the “cheap” client: Learn why discounts do not create loyalty, but only attract those who will leave for a competitor for a difference of 100 hryvnias.

  • The art of refusal: Ready-made speech modules on how to confidently name a fair price and stop making excuses for your price list.

Numbers that make you think:
  • Every 5th procedure with a 20% discount is essentially done by you for free, if you take into account the cost price and depreciation.
  • 80% of discount clients never become regular clients at full price — they are simply “promotion hunters.”

  • Raising your check by just 15% can increase your net profit by 40-50%, while freeing up your time.

Do you recognize yourself?
  • Feel guilty when naming the real cost of the service and instinctively offer a “small discount” to regular clients.

  • Work to exhaustion, but at the end of the month, the money is enough only for purchases and rent, not for a new device or vacation.

  • Are afraid to raise prices because you are sure that all clients will immediately run away to competitors across the road.

After registration, fill out the questionnaire about your current promotions — and we will analyze your profitability and pricing mistakes in a live broadcast!

Event Timing
19:00 - 19:15
The "busy schedule" trap: why a full booking with an empty wallet is a path to burnout, not success.
19:15 - 19:35
Economics of the treatment room. Calculating real margin: how much do you pay a client to come to you?
19:35 - 20:10
4 rules for managing promotions. How to make special offers that increase the average check, not kill it.
20:10 - 20:40
Transition to the "Blue Ocean." How to stop being a "person with a handpiece" and become an expert whose solution is bought without looking at the crossed-out number.
20:40 - 21:00
Results and financial freedom. Analysis of participant questionnaires, answers to questions, and a special offer for those ready to grow..
Plasma Health®
FAQ
Will the event only cover the Plasma Health method or will others be revealed as well?

At Plasma Health events, the main goal is to convey to cosmetologists and other medical professionals a modern and scientific understanding of the principles of using low-temperature plasma. We explain how plasma energy has been successfully adapted for use in cosmetology in various ways. We present the current clinical examples of cold plasma applications. All practical and clinical examples shared during our seminars come exclusively from the real-world practice of specialists working with our company’s equipment.

If I didn't attend the event, can I get a refund?

Refunds for payments made for participation in a seminar or webinar are not possible. If for any reason you are unable to attend the seminar, you must notify us at least 7 days in advance using the contact information provided on this website. If you inform us in advance about your inability to attend a specific event, we will offer you participation in another similar event, either offline or online.

When will I receive my plasma specialist certificate?

Upon completion of our events, you will receive an official certificate confirming your participation.
Please note that training certificates are not included in all participation packages and not in all training events!

How does payment or prepayment for products take place?

Payment for Courses and Products:
To pay for our courses or products, you can use various convenient methods. After submitting your application on our website, you will be able to choose payment either directly through our payment form or by using the bank details provided in the same form.
Our payment form offers multiple options, including credit and debit cards, electronic payment systems, and other available methods. Please select the most convenient payment option for you and follow the instructions to complete the transaction.
If you prefer alternative payment methods, you can also use the bank details provided in the payment form. All necessary information for making a payment via bank or other systems will be indicated there.
We recommend carefully reviewing the instructions provided during the payment process to ensure a successful and smooth transaction. If you have any questions or difficulties with the payment, please contact our support team — we will be happy to assist you.
Important Information: Before making a payment, please review our refund policy:  https://plasma-health.com/en/terms-of-service/

What if I can't ATTEND the hand positioning training?

We understand that unforeseen circumstances may prevent you from attending hands-on training (practical sessions). If you notify us in advance about your inability to attend on the scheduled training day, we will consider the possibility of rescheduling your participation for another date.
However, if rescheduling is not possible or if you wish to attend the training at a different time, an organizational fee will be required for re-participation. This fee covers the costs associated with reserving your spot and preparing materials for each participant.
Why an organizational fee is charged:
For each participant, we reserve a place in advance, prepare training materials, and provide the necessary resources to ensure high-quality instruction. If you are absent, these costs are not reimbursed, and the reserved spot remains unused.
Our commitment to fairness:
We are committed to treating all participants of our programs fairly. Therefore, we kindly ask you to plan your participation in advance and notify us promptly of any changes in your schedule.
Possible options and exceptions:
If special circumstances arise, please contact us as early as possible. We are willing to review your situation individually and will do our best to find a mutually acceptable solution.
If you have any questions, please don’t hesitate to contact us.

How can I register for the webinar and access the materials?

To register for our webinar and gain access to the training materials please follow these steps:

Go to the webinar page Visit our website and go to the “Events” section then select “Webinars”.
Register Click the link to register for the selected webinar.
Fill out the form Enter the required information in the registration form including your name email address and other requested details.
Payment and confirmation After successful payment our manager will contact you to provide detailed information about accessing the webinar.
Add the event to your calendar. Mark the date and time of the webinar in your calendar so you do not miss the event.
Access to the webinar On the day of the webinar go to the link you will receive in the registration confirmation email.
Access to materials after the webinar.
After the webinar is completed you will be granted access to the training materials (if such are included in the training). The materials will be sent to your email or made available for download on our website.
Support:
If you have any questions or difficulties with registration please contact our support service. We will be happy to help you.

Will I be able to ask questions to the speaker during the webinar?

Yes you will be able to ask questions to the webinar speaker in cases where the training is conducted live. Our webinars usually include time for a question and answer session where you can ask your questions. During this time the speaker answers participants’ questions and provides additional information on the webinar topic.

To ask a question you can use the chat or comments during the webinar. The speaker monitors messages and questions from participants and tries to answer as many questions as possible within the allocated time

We encourage active participation and asking questions as this helps to better understand the webinar topic and clarify any issues that arise.

Please note that there may sometimes be time limits or limits on the number of questions as other participants also want to ask their questions. In such cases the speaker may choose the most relevant or representative questions to answer.

We always strive to create a space for interaction and answering questions in order to best meet the needs of our participants. Do not hesitate to ask your questions during the webinar and receive the necessary information from the speaker.

Will I have access to a recording of the webinar?

The webinar recording will be available to you for 1 year or according to the package you selected. You will be able to watch the webinar at a convenient time for you and review all the necessary information again.

We recommend saving the webinar link and following our updates to stay informed when the recording becomes available.

What results can I expect after completing Plasma Health training and how can it impact my career in cosmetology?

After completing training on Plasma Health you can expect the following results:
1. Expansion of knowledge and skills: Training on Plasma Health will provide you with in-depth knowledge of plasma cosmetology techniques and the use of Plasma Health devices. You will learn about the latest technological developments and advanced methods for treating various skin problems.
2. Confidence in applying methods: The training will give you practical skills that will enable you to successfully apply Plasma Health methods in your work. You will learn to perform procedures safely and effectively achieving high results for your clients
3. Career advancement: Receiving Plasma Health training can significantly increase your professional appeal. You will become a sought-after specialist capable of offering modern and effective solutions in cosmetology. This can lead to attracting new clients increasing the number of procedures and growing your business
4. Improved service quality: The knowledge and skills gained during the training will allow you to offer a wider range of procedures and effective treatment for various skin issues. You will be able to achieve better results for your clients meeting their needs and expectations.
5. Professional development: Plasma Health training is an investment in your professional growth. You will stay informed about the latest trends and innovations in cosmetology which will help you maintain a competitive edge and advance in your career.
Training on Plasma Health can significantly impact your career in cosmetology opening up new opportunities and prospects. You can become a highly paid and respected specialist capable of achieving excellent results and meeting your clients’ needs.