Discounts Apply, But Income Is Gone? 4 Rules on How to Manage Promotions in Your Clinic or Salon

The speaker will examine the main financial traps of the beauty industry and explain how to break free from the status of being a “charity fund” for clients and stop working for the sake of the process itself. As part of the webinar, step-by-step algorithms will be provided for creating special offers that generate real money, rather than just filling your schedule with “empty” discounted hours. You will learn how to conduct a complete “X-ray” of your price list, visually calculate the margin of procedures taking into account rent, consumables, and depreciation, and also understand the psychology of the “cheap” client and the reasons why discounts kill loyalty. The speaker will share ready-made speech modules and techniques of the “art of refusal,” which will help you confidently name a fair price for your services and permanently get rid of feeling guilty before your clients.

Proven business models for transitioning into a high-margin segment, effective strategies for raising the average check without losing the client base, and a breakdown of real participant cases with a calculation of treatment room profitability will also be presented live.