A cosmetologist's price list that sells. How to build a system that keeps clients coming back.
The speaker addressed the key financial pitfalls of the beauty industry, offering step-by-step algorithms for shedding the “charity fund” status and transforming a chaotic service menu into a manageable business system with guaranteed average bill growth. During the broadcast, participants learned how to conduct a full financial “X-ray” of a price list, taking into account rent, consumables, and equipment depreciation. They also explored the psychology of the “cheap” client and the reasons why constant discounts kill loyalty. The webinar presented ready-made scripts and “art of refusal” techniques for confidently naming a fair price without guilt, effective strategies for creating sales packages of 4-6 treatments with home care included to increase client LTV to €3,000 per year, and a business model for implementing systemic controlled skin activation protocols and the capabilities of the Plasma Health® Ionesis System technology.
Head of Sales at Plasma Health
Systematic Sales Practitioner: Built a sales department that processes hundreds of Direct inquiries monthly with zero loss in quality.
Script Architect: Author of the “Pressure-Free Sales” system, helping Plasma Health aestheticians increase their average home-care ticket by 40%+.
Automation Expert: Knows how to make technology work for the beauty business, freeing up to 10 hours of an aesthetician’s personal time per week.
